Découvrez le lexique de la marque employeur

Are you looking for the best talent for your company? Would you like to offer your employees a pleasant and stimulating work environment?

If so, employer branding is one of the solutions to consider. But what exactly is employer branding?

Below is a list of terms commonly used in this field.

Brand ambassador: this is usually one (or more) employees who represent the company. This helps reinforce the employer brand, making it more authentic and credible.

Attraction (recruitment): refers to the process of recruiting and hiring new employees.

Team cohesion: the ability of employees to work together harmoniously and effectively.

Corporate culture: includes all the values, beliefs and practices of a company.

Employee advocacy: mobilizing employees to take an active part in promoting the company. It's more about defending the company's e-reputation.

Employee engagement: this measures the degree of satisfaction, motivation and involvement in their work.

Candidate experience: all interactions with a candidate throughout the recruitment process.

Onboarding: the process of integrating new employees as they join the company.

Social networks: essential tools for employer brand communication. They enable us to reach a wide audience and interact with candidates and employees.

Employee retention: or loyalty, this refers to the company's ability to retain its current employees and build their loyalty over the long term.

Sourcing: the process of finding and identifying potential candidates for a given position. Also known as headhunting.

Talent management: practices and policies put in place by a company to attract, recruit, develop and retain the best talent.

Share with me in the comments which employer branding topic is the most challenging for your company at the moment, and which are your most recurring levers.

I look forward to reading your answers :)